Format: Digital campaign (modal and emails)

Campaign: Giving Day

Client: Humane Society Silicon Valley

Humane Society Silicon Valley's mission is to save lives, keep families together, and create a better future for pets and their people. The organization's animal-loving donors always answer the call when it comes to helping animals, and that was certainly the case during this year’s Day of Giving campaign. The digital creative featured a variety of emails and CTAs, including an initial save-the-date invitation, an email offering tangible gift items like pet food and medical care, a roll call email listing Giving Day donors, and a final thank you email. To incentivize donors further, the campaign promoted a matching gift, with the Day of Giving (June 24) serving as the deadline.

The creative theme centered on the "Heart of HSSV," exploring the values that drive the organization. Through stories and impact information, the campaign demonstrated and celebrated HSSV’s excellence in animal welfare, with a positive message about the dedication of the community of staff, partners, and supporters!